Copywriting

Task 1

Headline: Fake news is not our friend.

Body Copy: We employ expertly fact-checkers across the world to cut down fake news and provide all in-depth background information you need.

Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU

Insert: Facebook logo

Task 2

You will not find fake news on Facebook.

Task 3

• The advertisement fails to show possible consequences of ‘text and drive’ directly, therefore cannot provoke drivers’ awareness.

• The age of the target audience may not be the same as fans of the celebrity, and the people need notice in the advertisement may not be attracted to this advertisement.

Task 4

Headline options:

• Don’t make wait become regret.
• A glance at your phone is a glance of death at you.
• Anything can wait, but life cannot.
• Your safety is more important than anything.
• They are waiting for you, not for your text message.
• You are at risk. Putting down your phone.
• Please DON’T TEXT and drive.
• Don’t die to send a reply.
• No text is worth a life.
• Don’t sacrifice yourself for a selfish act.

The Strongest Headline and Reason:

No text is worth a life.

I choose this one as it is short and can get people attracted enough.